Production - Where to Send the Job
As a print shop manager/owner who may have both offset and digital capabilities, sometimes trying to decide “where to send the job” can be difficult. There are several factors that enter into that decision and we will explore a few of them here. Scenario #1 Client comes in for a repeat print job that is one static image measuring 11”x17” and they want 12,000. Easy peasy, lets go to the press. Scenario #2 New Client comes in promising “lots of work in the future”, (we have all
