When you do business in a large, sparsely populated geographic area, service-call eciency takes on a much higher level of importance. No one—whether management or the service techs—wants a second 300-mile round-trip service call, just because the right part wasn’t on the truck the first time.
The Office Advantage does business in just that kind of area. Based in the small town of Mitchell, South Dakota (population 17,000), this Xerox dealer serves a wide area that includes eastern South Dakota, southwest Minnesota, northwest Iowa, and northeast Nebraska. That represents a radius of about 200 miles from Sioux Falls, South Dakota, where The Oce Advantage opened an oce in 2005.